Strategic brand management : creating and sustaining brand equity long term /
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Sterling, VA. ; New Delhi :
Kogan Page ;
1997 [reprinted 2003]
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| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |