Strategic brand management : creating and sustaining brand equity long term /

Bibliografiske detaljer
Hovedforfatter:	Kapferer, Jean-Noël
Format:	Bog
Sprog:	English
Udgivet:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Fag:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Corporate branding : concept and cases\
Udgivet: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Managing brand equity : capitalizing on the value of a brand name /
af: Aaker, David A.
Udgivet: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Factors affecting derby’s brand equity in Kushtia territory
af: Samonti, Afra Tasnim
Udgivet: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Udgivet: (2010)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

The RACI Matrix and its implications: a case of Unilever
af: Ahmed, Muhtasim Rafid
Udgivet: (2019)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

Brand building and management
af: Faruque, Md. Golam
Udgivet: (2019)

The procedure of launching brand new homecare products in the country
af: Sikder, Shihab Al Mahmud
Udgivet: (2019)

Strategic brand planning of Tech Republic Limited
af: Tareq, Karar Firoz Mahmud
Udgivet: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Impact of media in growing brand
af: Tabinda, Faraiba Farnan
Udgivet: (2016)

Strategic brand planning of Symphony Mobile
af: Mahmud, Md. Ryhan
Udgivet: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
af: Islam, Aminul
Udgivet: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

The new global brands : managing non-government organizations in the 21st century /
af: Quelch, John A.
Udgivet: (2006)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
af: Majumder, Shaikat
Udgivet: (2018)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)