Strategic brand management : creating and sustaining brand equity long term /

Manylion Llyfryddiaeth
Prif Awdur:	Kapferer, Jean-Noël
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Pynciau:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

The new strategic brand management : advanced insights and strategic thinking /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (2012)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2015)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Managing brand equity : capitalizing on the value of a brand name /
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

Factors affecting derby’s brand equity in Kushtia territory
gan: Samonti, Afra Tasnim
Cyhoeddwyd: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
gan: Keya, Kaniz Fatema
Cyhoeddwyd: (2024)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Cyhoeddwyd: (2010)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
gan: Tasnim, Sarah
Cyhoeddwyd: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
gan: Sakib Ur Rahman, Mohammad
Cyhoeddwyd: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
gan: Khan, Nishat Saiara
Cyhoeddwyd: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

The RACI Matrix and its implications: a case of Unilever
gan: Ahmed, Muhtasim Rafid
Cyhoeddwyd: (2019)

Asiatic 360 and beyond
gan: Anwar, Adiba
Cyhoeddwyd: (2018)

Brand building and management
gan: Faruque, Md. Golam
Cyhoeddwyd: (2019)

The procedure of launching brand new homecare products in the country
gan: Sikder, Shihab Al Mahmud
Cyhoeddwyd: (2019)

Strategic brand planning of Tech Republic Limited
gan: Tareq, Karar Firoz Mahmud
Cyhoeddwyd: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
gan: Mazumder, Avranil
Cyhoeddwyd: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

Impact of media in growing brand
gan: Tabinda, Faraiba Farnan
Cyhoeddwyd: (2016)

Strategic brand planning of Symphony Mobile
gan: Mahmud, Md. Ryhan
Cyhoeddwyd: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
gan: Islam, Aminul
Cyhoeddwyd: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

The new global brands : managing non-government organizations in the 21st century /
gan: Quelch, John A.
Cyhoeddwyd: (2006)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
gan: Majumder, Shaikat
Cyhoeddwyd: (2018)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
gan: Hossain, Md. Mazid
Cyhoeddwyd: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)