Strategic brand management : creating and sustaining brand equity long term /

Podrobná bibliografie
Hlavní autor:	Kapferer, Jean-Noël
Médium:	Kniha
Jazyk:	English
Vydáno:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Témata:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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