Strategic brand management : creating and sustaining brand equity long term /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
London ; Sterling, VA. ; New Delhi :
Kogan Page ;
1997 [reprinted 2003]
|
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |