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|a Kapferer, Jean-Noël.
|9 2148
|
245 |
1 |
4 |
|a Strategic brand management :
|b creating and sustaining brand equity long term /
|c Jean-Noël Kapferer.
|
260 |
|
|
|a London ;
|a Sterling, VA. ;
|a New Delhi :
|b Kogan Page ;
|c 1997 [reprinted 2003]
|
300 |
|
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|a 443 p. :
|b ill. ;
|c 23 cm.
|
504 |
|
|
|a Includes bibliographical references and index.
|
541 |
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|
|e 00013329
|
650 |
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|a Brand name products
|x Management.
|9 2149
|
852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
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|c BK
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|d 2009-06-28
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