Strategic brand management : creating and sustaining brand equity long term /

ग्रंथसूची विवरण
मुख्य लेखक: Kapferer, Jean-Noël
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
विषय:
Classic Catalogue: View this record in Classic Catalogue
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100 1 |a Kapferer, Jean-Noël.  |9 2148 
245 1 4 |a Strategic brand management :  |b creating and sustaining brand equity long term /  |c Jean-Noël Kapferer. 
260 |a London ;  |a Sterling, VA. ;  |a New Delhi :  |b Kogan Page ;  |c 1997 [reprinted 2003] 
300 |a 443 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
541 1 |e 00013329 
650 0 |a Brand name products  |x Management.  |9 2149 
852 4 |a Ayesha Abed Library  |j General shelf 
942 |2 ddc  |c BK 
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