Strategic brand management : creating and sustaining brand equity long term /
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
London ; Sterling, VA. ; New Delhi :
Kogan Page ;
1997 [reprinted 2003]
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| Onderwerpen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysieke beschrijving: | 443 p. : ill. ; 23 cm. |
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| Bibliografie: | Includes bibliographical references and index. |
| ISBN: | 8175541091 |