Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
芝加哥风格引文Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
MLA引文Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
警告：这些引文格式不一定是100％准确.