Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
Chicago Style (17th ed.) CitationKapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
MLA引文Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
警告:這些引文格式不一定是100%准確.