APA (7. basım) Alıntı

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Chicago Style (17. basım) Atıf

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.

MLA (8th ed.) Atıf

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.