Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
Chicago-referens (17:e uppl.)Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
MLA-referens (8:e uppl.)Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.