Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
Chicagoスタイル(17版)引用形式Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
MLA(8版)引用形式Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
警告: この引用は必ずしも正確ではありません.