Citazione Stile APA (7a Edizione)

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Citazione stile Chigago Style (17a edizione)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.

Citatione MLA (8a ed.)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.