APA način citiranja (7. izdanje)

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Čikaški stil citiranja (17. izdanje)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.

MLA način citiranja (8. izdanje)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.