Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
Lua i Stíl Chicago (17ú heag.)Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
Lua MLA (8ú heag.)Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
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