Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.
Dyfyniad Arddull ChicagoKapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.
Dyfyniad MLAKapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.