Cita APA (7th ed.)

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term. Kogan Page.

Cita Chicago (17th ed.)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London ; Sterling, VA. ; New Delhi: Kogan Page, 1997.

Cita MLA (8th ed.)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, 1997.