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| LEADER |
01090nam a2200241 a 4500 |
| 001 |
653138 |
| 008 |
090623s1995 nyua b 001 0 eng d |
| 010 |
|
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|a 94024948
|
| 020 |
|
|
|a 0029166624 :
|c $30.00
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 659.1
|2 20
|
| 100 |
1 |
|
|a Jones, John Philip.
|
| 245 |
1 |
0 |
|a When ads work :
|b new proof that advertising triggers sales /
|c John Philip Jones.
|
| 260 |
|
|
|a New York :
|b Lexington Books,
|c c1995.
|
| 300 |
|
|
|a xvi, 240 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 223-231) and index.
|
| 541 |
1 |
|
|e 00011608
|
| 650 |
|
0 |
|a Advertising
|x Case studies.
|
| 650 |
|
0 |
|a Sales promotion
|x Case studies.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
| 999 |
|
|
|c 1561
|d 1561
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_JON
|7 0
|9 1436
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-28
|g 0.00
|l 1
|o 659.1 JON
|p 3010011608
|r 2019-04-09
|s 2019-03-31
|t 1
|w 2009-06-28
|y BK
|x No price found in the accession register.
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_JON
|7 0
|9 13325
|a BRACUL
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|d 2010-11-28
|l 0
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|p 3010011607
|r 2010-11-28
|t 2
|w 2010-11-28
|y BK
|