When ads work : new proof that advertising triggers sales /

When ads work : new proof that advertising triggers sales /

Detaylı Bibliyografya
Yazar: Jones, John Philip
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York : Lexington Books, c1995.
Konular:
Advertising > Case studies.
Sales promotion > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Diğer Bilgiler
Fiziksel Özellikler:xvi, 240 p. : ill. ; 24 cm.
Bibliyografya:Includes bibliographical references (p. 223-231) and index.
ISBN:0029166624 :

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