When ads work : new proof that advertising triggers sales /
Prif Awdur: | |
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Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
New York :
Lexington Books,
c1995.
|
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
Disgrifiad Corfforoll: | xvi, 240 p. : ill. ; 24 cm. |
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Llyfryddiaeth: | Includes bibliographical references (p. 223-231) and index. |
ISBN: | 0029166624 : |