Jones, J. P. (1995). When ads work: New proof that advertising triggers sales. Lexington Books.
Citace podle Chicago (17th ed.)Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. New York: Lexington Books, 1995.
Citace podle MLA (8th ed.)Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. Lexington Books, 1995.
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