Cita APA (7th ed.)

Jones, J. P. (1995). When ads work: New proof that advertising triggers sales. Lexington Books.

Cita Chicago (17th ed.)

Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. New York: Lexington Books, 1995.

Cita MLA (8th ed.)

Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. Lexington Books, 1995.