Marketing, sales and customer services : understanding the theory and practice of selling through service /

Marketing, sales and customer services : understanding the theory and practice of selling through service /

Bibliographic Details
Main Author: Watkins, Charley
Corporate Author: Institute of Financial Services (Great Britain)
Format: Book
Published: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Subjects:
Financial services industry > Marketing.
Financial services industry > Customer services.
Classic Catalogue: View this record in Classic Catalogue

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