Marketing, sales and customer services : understanding the theory and practice of selling through service /

Marketing, sales and customer services : understanding the theory and practice of selling through service /

Bibliografske podrobnosti
Glavni avtor: Watkins, Charley
Korporativna značnica: Institute of Financial Services (Great Britain)
Format: Knjiga
Izdano: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Teme:
Financial services industry > Marketing.
Financial services industry > Customer services.
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis knjige/članka:Cover title: Marketing, sales & customer service.
Fizični opis:x, 348 p. : ill. ; 25 cm.
Bibliografija:Includes indexes.

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