Marketing, sales and customer services : understanding the theory and practice of selling through service /

Marketing, sales and customer services : understanding the theory and practice of selling through service /

Detalhes bibliográficos
Autor principal: Watkins, Charley
Autor Corporativo: Institute of Financial Services (Great Britain)
Formato: Livro
Publicado em: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Assuntos:
Financial services industry > Marketing.
Financial services industry > Customer services.
Classic Catalogue: View this record in Classic Catalogue
Descrição
Descrição do item:Cover title: Marketing, sales & customer service.
Descrição Física:x, 348 p. : ill. ; 25 cm.
Bibliografia:Includes indexes.

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