Marketing, sales and customer services : understanding the theory and practice of selling through service /

Bibliographic Details
Main Author: Watkins, Charley
Corporate Author: Institute of Financial Services (Great Britain)
Format: Book
Published: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Item Description:Cover title: Marketing, sales & customer service.
Physical Description:x, 348 p. : ill. ; 25 cm.
Bibliography:Includes indexes.