Marketing, sales and customer services : understanding the theory and practice of selling through service /

Marketing, sales and customer services : understanding the theory and practice of selling through service /

Dades bibliogràfiques
Autor principal: Watkins, Charley
Autor corporatiu: Institute of Financial Services (Great Britain)
Format: Llibre
Publicat: Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002]
Matèries:
Financial services industry > Marketing.
Financial services industry > Customer services.
Classic Catalogue: View this record in Classic Catalogue
Descripció
Descripció de l’ítem:Cover title: Marketing, sales & customer service.
Descripció física:x, 348 p. : ill. ; 25 cm.
Bibliografia:Includes indexes.

Ítems similars