Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /

書目詳細資料
主要作者:	Clow, Kenneth E.
其他作者:	Baack, Donald
格式:	圖書
語言:	English
出版:	Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
版:	2nd ed.
主題:	Communication in marketing. Advertising.
Classic Catalogue:	View this record in Classic Catalogue

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