Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /

Detalhes bibliográficos
Autor principal: Clow, Kenneth E.
Outros Autores: Baack, Donald
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Edição:2nd ed.
Assuntos:
Communication in marketing.
Advertising.
Classic Catalogue: View this record in Classic Catalogue

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