Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /

Dettagli Bibliografici
Autore principale:	Clow, Kenneth E.
Altri autori:	Baack, Donald
Natura:	Libro
Lingua:	English
Pubblicazione:	Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Edizione:	2nd ed.
Soggetti:	Communication in marketing. Advertising.
Classic Catalogue:	View this record in Classic Catalogue

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