Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /

Détails bibliographiques
Auteur principal:	Clow, Kenneth E.
Autres auteurs:	Baack, Donald
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Édition:	2nd ed.
Sujets:	Communication in marketing. Advertising.
Classic Catalogue:	View this record in Classic Catalogue

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