Integrated advertising, promotion & marketing communications /

Integrated advertising, promotion & marketing communications /

Dades bibliogràfiques
Autor principal:	Clow, Kenneth E.
Altres autors:	Baack, Donald
Format:	Llibre
Idioma:	English
Publicat:	Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Edició:	2nd ed.
Matèries:	Communication in marketing. Advertising.
Classic Catalogue:	View this record in Classic Catalogue

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