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01733nam a2200325 a 4500 |
| 001 |
13079884 |
| 008 |
090622r2004 njua b 001 0 eng d |
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|a 2003043373
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|a 8120324501
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|a 0131405462
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|a DLC
|c DLC
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0 |
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|a 659.1
|2 21
|
| 100 |
1 |
|
|a Clow, Kenneth E.
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| 245 |
1 |
0 |
|a Integrated advertising, promotion & marketing communications /
|c Kenneth E. Clow, Donald Baack.
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| 246 |
3 |
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|a Integrated advertising, promotion, and marketing communications
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2004.[Reprinted]
|
| 300 |
|
|
|a xxvii, 538 p. :
|b ill. ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 541 |
1 |
|
|e 00015007
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| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Baack, Donald.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
| 999 |
|
|
|c 1550
|d 1550
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