Integrated advertising, promotion & marketing communications /
| 主要作者: | |
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| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.[Reprinted]
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| 版: | 2nd ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | xxvii, 538 p. : ill. ; 28 cm. |
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| 參考書目: | Includes bibliographical references and indexes. |
| ISBN: | 8120324501 0131405462 |