Integrated advertising, promotion & marketing communications /
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.[Reprinted]
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| 版: | 2nd ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 物理的記述: | xxvii, 538 p. : ill. ; 28 cm. |
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| 書誌: | Includes bibliographical references and indexes. |
| ISBN: | 8120324501 0131405462 |