Integrated advertising, promotion & marketing communications /
Prif Awdur: | |
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Awduron Eraill: | |
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.[Reprinted]
|
Rhifyn: | 2nd ed. |
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
Disgrifiad Corfforoll: | xxvii, 538 p. : ill. ; 28 cm. |
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Llyfryddiaeth: | Includes bibliographical references and indexes. |
ISBN: | 8120324501 0131405462 |