Integrated advertising, promotion & marketing communications /
| Autor principal: | |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.[Reprinted]
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| Edició: | 2nd ed. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripció física: | xxvii, 538 p. : ill. ; 28 cm. |
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| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 8120324501 0131405462 |