Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.
Chicago (17e ed.) BronvermeldingClow, Kenneth E., en Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
MLA (8e ed.) BronvermeldingClow, Kenneth E., en Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.
Let op: Deze citaties zijn niet altijd 100% accuraat.