Citazione Stile APA (7a Edizione)

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.

Citatione MLA (8a ed.)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.