Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रClow, Kenneth E., और Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
एमएलए (8वां संस्करण) प्रशस्ति पत्रClow, Kenneth E., और Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.
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