Cita APA

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.

Citación estilo Chicago

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.

Cita MLA

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.