Παραπομπή σε μορφή APA (7η εκδ.)

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.

Παραπομπή σε μορφή MLA (8th εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.