Strategic marketing /

Strategic marketing /

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Bibliographic Details
Main Author:	Cravens, David W.
Format:	Book
Language:	English
Published:	Chicago ; Boston : Irwin, c1997.
Edition:	5th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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