Strategic marketing /
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Chicago ; Boston :
Irwin,
c1997.
|
| Edición: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xviii, 670 p. : ill. ; 24 cm. |
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| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 |