Strategic marketing /
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Chicago ; Boston :
Irwin,
c1997.
|
| Edizioa: | 5th ed. |
| Saila: | The Irwin series in marketing
|
| Gaiak: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Deskribapen fisikoa: | xviii, 670 p. : ill. ; 24 cm. |
|---|---|
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 |