Strategic marketing /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Chicago ; Boston :
Irwin,
c1997.
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| Edición: | 5th ed. |
| Colección: | The Irwin series in marketing
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| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xviii, 670 p. : ill. ; 24 cm. |
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| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 |