Strategic marketing /
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago ; Boston :
Irwin,
c1997.
|
| Ausgabe: | 5th ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xviii, 670 p. : ill. ; 24 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 |