Strategic marketing /
| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Chicago ; Boston :
Irwin,
c1997.
|
| Udgivelse: | 5th ed. |
| Serier: | The Irwin series in marketing
|
| Fag: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysisk beskrivelse: | xviii, 670 p. : ill. ; 24 cm. |
|---|---|
| Bibliografi: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 |