APA引文

Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.

芝加哥风格引文

Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.

MLA引文

Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.

警告：这些引文格式不一定是100％准确.