APA (7. basım) Alıntı

Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.

Chicago Style (17. basım) Atıf

Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.

MLA (8th ed.) Atıf

Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.